Local SEO (Search Engine Optimization)
SEO vs Local SEO: Understanding the difference.
For starters, it’s not the same as traditional SEO. Local SEO refers to the marketing strategy employed to make sure that customers find business, products, or services within a certain geographical area. So if you have a product or service and your customers are primarily based in Yulee, Fernandina Beach, or Jacksonville, then local SEO should be a critical component of your digital marketing strategy.
A good search engine optimization plan puts you in the search results, but a competitor who has a stronger local SEO strategy will beat you out on mobile and “near me” results. As at early 2017, mobile searches account for nearly 70% of all Google Searches. Your business should not be missing out on that high percentage potential customers.
What is Local SEO?
Local SEO places particular emphasis on ranking your business on Google Maps. A strong SEO strategy for a small business should leverage both traditional SEO and Local SEO practices to boost and deliver the best rankings of your business on Maps. This is especially important because Google Maps results are displayed above organic results, and have high visibility. Our goal is to have your business prominently featured as the top result for those searches. The competition for the space in local results is less than traditional ranking. Nationwide companies without a physical address within some proximity to the business do not qualify to show up in Google Maps results.
Google Maps is today’s Yellow Pages and it’s where customers expect to find you. One of the keys to ensuring your business has a place on Google Maps is having consistent listings of your company’s name, address, and phone number (and more) in online directories across the web, because Google uses these as references for displaying your business in Google Maps.
Google recognizes that local search terms — such as “Fernandina Beach contractor” or “contractors near me” — convey a clear intent by the searcher to find local businesses. It also knows that most users are looking for phone numbers and addresses first, and Google Maps delivers that information very effectively.
Local SEO is still “organic” SEO, because it’s not about buying ads or otherwise directly paying to be on the first page of search results. It is about doing the work necessary to take advantage of every opportunity to rank well based on what Google looks for when displaying a search engine results page.
How we help your business be found.
Google takes into account a number of factors in local search, so the strategy we craft for your business includes a range of tactics that take advantage of those factors, such as:
- In-depth keyword research to find out how people look for a business like yours.
- On-site optimization that provides the unique “local signals” that search engines use to provide searchers with results in their local area.
- Online directory submission that makes sure your business is listed correctly and consistently in the online directories that search engines look for.
- Customer review strategies to promote your business and enhance your reputation.
- The development of links back to your business from other sites to capitalize on your business relationships.
Why are we the SEO experts you need?
DadGumWeb is a full-service digital marketing and website design agency that began as an SEO company. Search engine optimization is still at the heart of the services we provide, because in today’s online marketplace, there’s nothing more important than visibility. And for a local business, there’s nothing more important than being found by customers in your area.
Our team is experienced in crafting customized SEO strategies and campaigns built on proven marketing principles. You want a local SEO company familiar with Fernandina Beach and Yulee. A digital company that understands the local market you want to reach is exactly what you need.
No long-term contracts or fine print.
We know that getting great local SEO results will take time. We’re here to take the journey with you, there is no pressure for a lengthy commitment. Everything we do for you is transparent, from how your budget is spent to the specific tactics we implement on your behalf. Our monthly report shows you all the work done so we can keep earning your business.